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Episode 17

Death of the AIDA model with Barry Nyhan, Head of Growth at Workvivo

Published on: 4th July, 2023

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Episode 16

Behind the scenes of the CMO diary campaign

Published on: 27th June, 2023

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Episode 15

The top mistakes B2B marketers make on paid channels with Diego Oquendo, Performance Marketing Manager at Catalyst Consulting

Published on: 20th June, 2023

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Episode 14

Paid experimentation: How marketers can try a new approach with Andrew Harder, Senior Paid Manager at Cisco

Published on: 13th June, 2023

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Episode 13

Using content to drive declared intent with Alina Benny, Head of Content and SEO at Aura

Published on: 6th June, 2023

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About the Podcast

The Loop

Interviewing marketing leaders to keep you in the loop on what works - and what doesn?t - in the modern B2B landscape.

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