Episode 46

How to successfully lead a business up market while increasing revenue with Bill Macaitis, ex Slack, Salesforce and Zendesk

Cognism's VP of Marketing, Liam Bartholomew speaks to marketing whizz, Bill Macaitis about his experiences taking Zendesk to a $1.7B IPO, how to take a business up market successfully and how to test your ABM strategy is working.

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The Loop
Interviewing marketing leaders to keep you in the loop on what works - and what doesn’t - in the modern B2B landscape.

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