Episode 46

How to successfully lead a business up market while increasing revenue with Bill Macaitis, ex Slack, Salesforce and Zendesk

Cognism's VP of Marketing, Liam Bartholomew speaks to marketing whizz, Bill Macaitis about his experiences taking Zendesk to a $1.7B IPO, how to take a business up market successfully and how to test your ABM strategy is working.

About the Podcast

Show artwork for Marketing Dilemmas
Marketing Dilemmas

Listen for free