Episode 3

The importance of marketing to out-of-market buyers with Amrita Marthur, VP of Marketing at Superside

Cognism’s VP of marketing, Liam Bartholomew speaks to VP of marketing at Superside, Amrita Marthur about the changing nature of B2B buying behaviour. In this era where buying journeys start way before a buyer speaks to sales, how can and why should marketers influence buyer behaviour before they’re ready to buy?

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About the Podcast

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The Loop
Interviewing marketing leaders to keep you in the loop on what works - and what doesn’t - in the modern B2B landscape.

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