Episode 2

Getting CEO buy-in for marketing decisions with Ethan Aaron, CEO at Portable

CMO Alice de Courcy speaks to Ethan Aaron, CEO at Portable - an ELT tool for your modern data stack - about his understanding of the marketing function, why it’s important for CEOs to understand the role of marketing and what CEO’s care about when having the final say on marketing decisions.

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About the Podcast

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The Loop
Interviewing marketing leaders to keep you in the loop on what works - and what doesn’t - in the modern B2B landscape.

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