Episode 66

How B2B buyers purchase software with Palmer Houchins, VP and Head of Marketing at G2

Cognism’s VP of Marketing, Liam Bartholomew speaks to Palmer Houchins, VP and Head of Marketing at G2 about how important reviews and brand reputation are in the buyer process.

Next Episode All Episodes Previous Episode

About the Podcast

Show artwork for The Loop
The Loop
Interviewing marketing leaders to keep you in the loop on what works - and what doesn’t - in the modern B2B landscape.

Listen for free