Episode 67

Effective account based marketing with Bill Macaitis

Cognism's Global Head of Demand Gen, Fran Langham speaks to marketing unicorn, Bill Macaitis on how he ran ABM at enterprises such as Slack, Salesforce and Zendesk.

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The Loop
Interviewing marketing leaders to keep you in the loop on what works - and what doesn’t - in the modern B2B landscape.

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