Episode 19

Declared intent vs assumed intent with Pete Lorenco, VP of Marketing at HYCU

Cognism's growth adviser, Gaetano DiNardi is joined by VP of Marketing at HYCU, Pete Lorenco to talk all things buyer intent. If declared intent trumps assumed intent, why aren't we all optimising for declared intent?

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The Loop
Interviewing marketing leaders to keep you in the loop on what works - and what doesn’t - in the modern B2B landscape.

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