Episode 10

The growing importance of brand as a differentiator with Gwen Lafage, VP of Brand and Content at Sinch

VP of marketing, Liam Bartholomew is joined by Gwen Lafage, VP of Brand and Content at Sinch, one of the fastest growing tech companies in the world. Sinch This podcast episode will discuss the changing nature of B2B buying behaviour and how more than ever, B2B marketers need to focus on brand as a differentiator. In this new era, how must marketers approach change? How must marketers view brand building?

Next Episode All Episodes Previous Episode

About the Podcast

Show artwork for The Loop
The Loop
Interviewing marketing leaders to keep you in the loop on what works - and what doesn’t - in the modern B2B landscape.

Listen for free