The Comfort Trap Dilemma with Michael Maximoff

Too many marketing teams fall into the comfort trap - sticking with what’s “always worked” and avoiding change until results dip.

In this episode, Michael challenges that mindset head-on. He shares why waiting for a downturn before testing new channels or formats is a risky move, how to run small experiments alongside BAU, and the mindset shift needed to keep performance growing in a fast-changing market.