Episode 14

Paid experimentation: How marketers can try a new approach with Andrew Harder, Senior Paid Manager at Cisco

Cognism's Global Head of Paid, Canberk Beker talks to Andrew Harder, Senior Paid Manager at Cisco about how paid marketers can experiment to find better ways to get results. Specifically looking at how paid marketers can switch from a lead gen approach, into a demand gen model.

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Marketing Dilemmas

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