Episode 89

Mastering Content IP and Strategic Marketing with Brendan Hufford, Founder of Growth Sprints

In this episode of The Loop, host Joe Mclaughlin sits down with Brendan Hufford, Founder of Growth Sprints, to discuss his unique approach to content strategy, naming problems instead of categories, and why "checkbox marketing" is holding companies back. Brendan shares insights on content IP, channel-agnostic marketing, and innovative tactics like the "immortal newsletter" and AI-powered audience analysis. Tune in for actionable strategies and fresh perspectives on how to create marketing that truly resonates.

About the Podcast

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The Loop
Interviewing marketing leaders to keep you in the loop on what works - and what doesn’t - in the modern B2B landscape.

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