Episode 52

How to effectively craft messaging for targeting different sizes of organisations with Anthony Pierri, Co-founder of Fletch

Cognism’s Head of Product Marketing, Verche Karafiloska interviews Anthony Pierri, product marketing whizz and Co-founder of Fletch. They cover common mistakes to avoid, how often to be doing messaging work and how to go about messaging for different sized orgs!

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Marketing Dilemmas

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