Episode 34

Creating demand in a new category with Sam Kuehnle, Vice President of Marketing at Loxo

Growth advisor, Gaetano DiNardi speaks to Sam Kuehnle, Vice President of Marketing at Loxo about his experiences growing in a new category. How do you create demand and educate a market that hasn’t experienced a product like this before?

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The Loop
Interviewing marketing leaders to keep you in the loop on what works - and what doesn’t - in the modern B2B landscape.

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