Episode 16

Behind the scenes of the CMO diary campaign

CMO, Alice de Courcy speaks to the Demand Gen campaign manager and brains behind the highly successful CMO diary launch campaign - Jamie Skeels. They chat about how the diary came to be, how Jamie went about planning the campaign, and some behind the scenes insights about the last minute changes impacted the campaign.

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The Loop
Interviewing marketing leaders to keep you in the loop on what works - and what doesn’t - in the modern B2B landscape.

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